Lead Global Marketing Team As Company Doubled Revenue in Two Years
At Megaport, a publicly traded cloud networking startup, content was an Achilles heel. New content was released sporadically and often lacked technical authority.
Author: Leland Cheuk
A MacDowell and Hawthornden Castle Fellow, Leland Cheuk is an award-winning author of three books of fiction, most recently NO GOOD VERY BAD ASIAN (2019). Cheuk’s work has been covered in Buzzfeed, The Paris Review, VICE, San Francisco Chronicle, and elsewhere, and has appeared in publications such as Salon, San Francisco Chronicle, Catapult, Joyland Magazine, Literary Hub, among other outlets. He is the founder of the indie press 7.13 Books. He lives in Brooklyn and teaches at the Sarah Lawrence College Writing Institute. You can follow him on Twitter @lcheuk and at lelandcheuk.com.
A Global Re-Brand of a Billion-Dollar Company
At Equinix, the publicly traded data center services company, a 10-year-anniversary was coming up. The once-plucky startup had grown up. Having survived the dot-com bust, the company had become a billion-dollar company. But its brand identity hadn’t changed.
Consumer Brand Launches First B2B Product in Years
At American Express, one of the world’s most trusted and recognized consumer brands, the company’s lesser known corporate payments products struggled for awareness. Amex sought to launch a newly branded corporate payments product suite, its first new B2B product in years.
Award-winning Content in National Outlets [9 Work Samples]
After surviving a rare blood cancer and a life-saving bone marrow transplant in 2014, I achieved a lifelong dream of becoming an author, authoring three books of fiction and publishing work in NPR, The Washington Post, the San Francisco Chronicle, Salon, and elsewhere.
Leland Cheuk Marketing Portfolio 