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Leland Cheuk Marketing Portfolio

Leland Cheuk Marketing Portfolio

B2B Marketer. Brand. Product. Content.

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Tag: featured

By Leland Cheuk Posted on August 14, 2020August 16, 2020

A Global Re-Brand of a Billion-Dollar Company

At Equinix, the publicly traded data center services company, a 10-year-anniversary was coming up. The once-plucky startup had grown up. Having survived the dot-com bust, the company had become a billion-dollar company. But its brand identity hadn’t changed.

Tags: featured
By Leland Cheuk Posted on August 14, 2020August 16, 2020

Consumer Brand Launches First B2B Product in Years

At American Express, one of the world’s most trusted and recognized consumer brands, the company’s lesser known corporate payments products struggled for awareness. Amex sought to launch a newly branded corporate payments product suite, its first new B2B product in years.

Tags: featured
By Leland Cheuk Posted on August 14, 2020April 22, 2021

Award-winning Content in National Outlets [9 Work Samples]

After surviving a rare blood cancer and a life-saving bone marrow transplant in 2014, I achieved a lifelong dream of becoming an author, authoring three books of fiction and publishing work in NPR, The Washington Post, the San Francisco Chronicle, Salon, and elsewhere.

Tags: featured
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