At American Express, one of the world’s most trusted and recognized consumer brands, the company’s lesser known corporate payments products struggled for awareness. Amex sought to launch a newly branded corporate payments product suite, its first new B2B product in years.

After surviving a rare blood cancer and a life-saving bone marrow transplant in 2014, I achieved a lifelong dream of becoming an author, authoring three books of fiction and publishing work in NPR, The Washington Post, the San Francisco Chronicle, Salon, and elsewhere.